Giving our Philly-pups a second chance: A map interface case study
My concept revolves around encouraging the adoption of dogs who struggle to find homes due to their circumstances and age. Through a map, informational, and interactive interface I showcase Philadelphia dog shelters; and feature older dogs or dogs who have been in shelters for long periods of time.
I aim to connect Philadelphians to senior furends that need homes in Philadelphia shelters, all in one interface. Dogs who are older, or who have anxieties or certain struggles, are often stuck in shelters for many months or sometimes up to a year or more. With Doggie Direction, I hope to feature dogs and find them their furever home as quickly as possible.
Defining the Problem
I have volunteered at animal shelters for about two years now, and I have noticed an unfortunate trend. Dogs who are older, have anxieties, or other struggles–such as medical–remain in shelters for long periods of time. That time frame can be from months to years until they find their forever home.
Creating the Solution
Now, why are people so reluctant to adopt older dogs or dogs with anxieties and struggles? As the Dodo says, people adopting dogs usually follow the mantra of the younger, the better. How can we overcome this? How can we get the word out about dogs stuck in shelters, and show everyone these seniors’ lovely personalities?
Doggie Direction uses a map interface to help local Philadelphia residents search participating shelters throughout the area to find elder dogs that need their FURever home.
My target audience is the community of the Philadelphia area, specifically those on walks in the neighborhood, at parks, etc. I am targeting Philadelphians because the shelters featured (partnered with) are in Philadelphia. Dog parks and posters in the neighborhood accomplish reaching out to this audience; however, other potential locations are near the dog shelters themselves and inside pet stores. It would be essential to place my posters in locations catered to dogs and animal lovers.
Philadelphians who are interested in dog adoption.
Enabling adoption for older dogs.
Wireframes for the App
Final Design Process and Features
After users scan the QR code on the poster, they will be taken to the map and informational interface. This interface provides a means to scroll through the interactive map and view featured dogs from partnering Philadelphia shelters. Initially, users can browse the locations on the interactive map. Once a location is clicked, they will be taken to an informational page with featured FURends that need homes at that shelter. The user can then click on the dogs to view their personal profiles and submit an adoption application if they are interested!
In addition to defining the identity and personality of Doggie Direction, I set out to showcase the dog's personality. When a user clicks on a dog and goes to their profile, they enter an Instagram-kindred page, with photos, a bio, and "quotes" from the beloved old souls.
Philadelphia is known for many things, one of them being public transportation. Therefore, when creating and thinking about the placement of my posters, I imagined them on Septa stops.
Student work at Tyler School of Art and Architecture, Temple University
Ashley Scrivener, Art Director
Figma and Adobe Photoshop & Illustrator